Strategic B2B Marketing Leader with 14+ years of transforming tech and SaaS companies into market leaders through expert digital marketing strategies, I partner with CEOs, founders, and sales/marketing leaders of B2B companies to unlock their next level of growth.
With a unique blend of creativity, data-driven insights, and business acumen, I craft and execute tailored digital marketing strategies that deliver measurable results.
Having started as an international purchaser and B2B salesperson before launching and running my own digital SaaS a dozen years ago, I bring not only marketing expertise but also a deep understanding of strategy, business models, and change management.
What makes my approach different:
✔ A mix of long-term vision and short-term tactics, balancing creativity and metrics
✔ A customer-centric approach that leverages both automation and authentic human connection
✔ A commitment to delivering clarity, insights, and a custom roadmap to meet your specific goals
Let’s connect and explore how I can help your business achieve breakthrough results in digital marketing.
Previously bringing growth (among others) at
Newsletters, essays, and short stories
Quick thoughts
- Rediscovering your WHY
- Kevin Kelly’s 1000 true fans. Still relevant in 2023?
- Your work is not for everyone, it’s only for those who signed up for the journey
- Stop chasing personalization and start making it personal
- Don’t start me on data marketing: Spreadsheets can’t measure magic
- Minimum Viable Product or Smallest Viable Audience? It’s about the Value
- Unleash the Power of Content: The Proton Case Study
- Stuck with a ‘boring’ product? Get unstuck! (Carousel)
- Data hygiene: 10 lesser-known yet essential rules for data hygiene in email marketing (Carousel)
- 10 insights to boost conversion with AI
- Après 6 mois à travailler chaque jour avec l’IA, un peu de hauteur (en français)
Newsletters
A weekly LinkedIn Top 12 Reads for B2B Marketing Success, with over 280+ subscribers