First time, founders are obsessed with the product.
Second time, they are obsessed with distribution.
This has never been that more true. But in the end, which concept rules? Product or distribution?
While the product can be forever & improved continuously (and it’s a neverending process here), it feels useless if no one knows of its existence.
When it comes to launching something new, you can’t afford to reduce time over communication. Brand awareness is never that much powerful & useful as before a launch.