Just saw this week-end this iPad in some shopping center.
Asking about the customer journey.
While I’m not sure about the result – the iPad was hidden in some corner of the shop – that’s always a smart move to ask customers about their feelings to fine-tune their experience, would it be offline or online.
Yes, we can track and measure.
Yes, we got loads of metrics for almost everything.
And yes, we have many scenarios coming to our minds to build trust, brand awareness, and generate leads.
But there is something we barely have clues about: our customers’ *real* thoughts and emotions all along the journey.
Not only that’s a part of our job, as marketers, to ask about them.
That’s our Mission.