To some of you, this picture just means what it looks like: a war game.
Warzone’s area is easy to get:
- 80% of the players will focus on the center of the map, going with the pack,
- 20% of the players will try to do it by the sides of the map.
The business field?
- 80% of the brands focus on the generalist markets,
- 20% of them go with niches.
Let’s face it. If you’re addicted like I am to Warzone, you already know how tricky it is to survive against the other pack, in the center of the plan.
So many better players, waiting for you to appear for an instant headshot. Back in 15 seconds…
When it comes to leading your business, you could be very well equipped for the main action, with your own team, by the center of the map: strategic advantages, better communication, piles of cash.
But if you’re lacking cash, communication skills, innovation, or whatever could make a massive difference, it can’t be bad to crush it by the sides of the playground.
And whether you would be playing Warzone or dealing with your daily activites, chances are you (or your company) would stay longer alive.

