Sfereno

Results

• Traffic x2 within 2 months (corporate website traffic / brand new blog traffic)
• Leads generated +50%

Context

• An outdated website with hard maintenance (updating contents, niche CMS) with traffic dropping down
• No more leads generated through the events (webinars, twice a month at least)
• No budget for paid ads

Solutions deployed

Traffic

• A brand new WordPress was designed, implemented & launched (better maintenance, SEO improved, modern design) – Blog traffic & KPIs 2 first months & first 6 months, in addition to the old corporate website
• New contents were produced to offer a wider vision of the business (formerly copy-paste)
• Plugins were used as opt-in options to build and refined existing emails lists
• Emailings got revamped (clearer design, modern visuals) & restructured (offering information about the business & a call-to-action for webinars)

Leads generation

• A more active promotion of some of those events (targets: artisans, media used: mailings, Facebook groups)

• A direct 1:1 with dedicated onboarding through LinkedIn Premium for the top premium services to help fulfill the webinars