Sfereno is an independent French company that accelerates energy renovation by providing strategic, operational, and digital support to building renovation professionals. It works with energy providers, distributors, manufacturers, local authorities, and craftsmen to help them structure and scale their renovation offers and customer journeys, using both sector expertise and dedicated digital tools.
Results
Leads generation
Leads generated +50%.
Traffic
Traffic x2 within 2 months.
Leads generated +50%.
Traffic
Traffic x2 within 2 months.
Context
An outdated website with hard maintenance (updating contents, niche CMS) with traffic dropping down.
No more leads generated through the events (webinars, twice a month at least).
No budget for paid ads.
No more leads generated through the events (webinars, twice a month at least).
No budget for paid ads.
Solution deployed
Traffic
A brand new WordPress was designed, implemented & launched (better maintenance, SEO improved, modern design) – in addition to the old corporate website (screeshots available offline).
New contents were produced to offer a wider vision of the business (formerly copy-paste).
Plugins were used as opt-in options to build and refined existing emails lists.
Emailings got revamped (clearer design, modern visuals) & restructured (offering information about the business & a call-to-action for webinars).
Leads Generation
A more active promotion of some of those events (targets: artisans, media used: mailings, Facebook groups)
A direct 1:1 with dedicated onboarding through LinkedIn Premium for the top premium services to help fulfill the webinars
A brand new WordPress was designed, implemented & launched (better maintenance, SEO improved, modern design) – in addition to the old corporate website (screeshots available offline).
New contents were produced to offer a wider vision of the business (formerly copy-paste).
Plugins were used as opt-in options to build and refined existing emails lists.
Emailings got revamped (clearer design, modern visuals) & restructured (offering information about the business & a call-to-action for webinars).
Leads Generation
A more active promotion of some of those events (targets: artisans, media used: mailings, Facebook groups)
A direct 1:1 with dedicated onboarding through LinkedIn Premium for the top premium services to help fulfill the webinars
Dès les premiers moments de mon aventure entrepreneuriale, Grégory a su m’ouvrir les yeux sur l’importance d’être véritablement market-centric. J’ai pu structurer mon projet sur des bases solides et avancer plus vite. Alors que je progresse dans les différentes étapes du développement de ma startup (et les nouvelles problématiques qui émergent), Greg conserve son approche pragmatique et apporte des solutions actionnables.
Stevens Naud
Product Manager B2B | Facilitateur & catalyseur d’équipes pluridisciplinaires – De l’industrie au digital avec Agilité
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If your website and acquisition channels are not at the level of your revenue ambitions, let’s fix that.
