Hacking Health Camp is a major health innovation event bringing together hundreds of participants around healthcare, technology, and entrepreneurship.
Results
Facebook engagement increased by +65% vs previous edition.
Average interactions per Facebook post (likes, comments, shares) nearly doubled.
Twitter conversations around #HHCamp grew by x3.
The new Medium page was launched from 0 and reached its first readers and reactions within a few days, validating the potential of long‑form content for the community.
A core base of 470 attendees was activated as an online community, creating a reusable audience for future editions and ongoing communication.
Average interactions per Facebook post (likes, comments, shares) nearly doubled.
Twitter conversations around #HHCamp grew by x3.
The new Medium page was launched from 0 and reached its first readers and reactions within a few days, validating the potential of long‑form content for the community.
A core base of 470 attendees was activated as an online community, creating a reusable audience for future editions and ongoing communication.
Context
Organizers wanted to structure and measure their community management efforts to better engage attendees before, during, and after the event.
The communication team focused on three main channels: Facebook, Twitter, and Medium, with the objective of turning the event’s 470 attendees into an active online community.
My Role: Community Manager (3 years in a row).
The communication team focused on three main channels: Facebook, Twitter, and Medium, with the objective of turning the event’s 470 attendees into an active online community.
My Role: Community Manager (3 years in a row).
Challenge
Engage 470 on‑site attendees and a wider digital audience around the event hashtag #HHCamp.
Showcase the mission and impact of Hacking Health to sponsors and partners such as Alcatel‑Lucent Enterprise.
Launch a Medium publication from zero while maintaining consistent engagement on Facebook and Twitter.
Showcase the mission and impact of Hacking Health to sponsors and partners such as Alcatel‑Lucent Enterprise.
Launch a Medium publication from zero while maintaining consistent engagement on Facebook and Twitter.
Strategy
Structured community management for the whole event cycle (before, during, after) with a clear focus on feedback and metrics.
Frequent Facebook posts to stimulate comments, reactions, and shares among attendees.
Live and reactive Twitter presence using the event hashtag to surface conversations, retweets, and mentions.
Creation and promotion of a Medium page to host long‑form content related to the event and its mission, starting from zero audience.
Frequent Facebook posts to stimulate comments, reactions, and shares among attendees.
Live and reactive Twitter presence using the event hashtag to surface conversations, retweets, and mentions.
Creation and promotion of a Medium page to host long‑form content related to the event and its mission, starting from zero audience.
Solution deployed
Facebook: Publication of updates, highlights, and community‑oriented content designed to drive engagement rather than simple impressions.
Twitter: Real‑time coverage of talks, workshops, and key moments, amplifying participants’ tweets and interactions.
Medium: Launch of a dedicated page and initial articles aligned with Hacking Health’s mission, then promoted through the other social channels.
Feedback on the mission and execution was collected from key stakeholders, including Sébastien Letélié (founder, Hacking Health France) and Luc Sirois (co‑founder, Hacking Health Worldwide).
Twitter: Real‑time coverage of talks, workshops, and key moments, amplifying participants’ tweets and interactions.
Medium: Launch of a dedicated page and initial articles aligned with Hacking Health’s mission, then promoted through the other social channels.
Feedback on the mission and execution was collected from key stakeholders, including Sébastien Letélié (founder, Hacking Health France) and Luc Sirois (co‑founder, Hacking Health Worldwide).
Key learnings
A clear mission and narrative make it easier to align community management across multiple channels.
Starting a new content channel from scratch (Medium) is effective when supported by already active communities on Facebook and Twitter.
Sponsors and founders are more likely to value community management when it is backed by concrete metrics and qualitative feedback.
Starting a new content channel from scratch (Medium) is effective when supported by already active communities on Facebook and Twitter.
Sponsors and founders are more likely to value community management when it is backed by concrete metrics and qualitative feedback.
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