2CRSi is a listed international company designing and manufacturing high‑end servers for demanding industries, with around 171M€ yearly revenue.
Results
Leads generation: From 0 to 60+ (5 to 6 figure each).
Traffic & users: Sessions, more than x3.
Bounce rate: From a monthly average of 62% to 36% in 1 month time.
Social Media audience (followers): LinkedIn company page followers: roughly x3; Twitter audience: almost x2 over the same period.
Traffic & users: Sessions, more than x3.
Bounce rate: From a monthly average of 62% to 36% in 1 month time.
Social Media audience (followers): LinkedIn company page followers: roughly x3; Twitter audience: almost x2 over the same period.
Context
Before the project, its digital presence was below expectations for a company of this size, with a slow, confusing website generating complaints and very low performance.
I was hired as the only person leading the digital activity, social media and brand awareness through digital tools.
I was hired as the only person leading the digital activity, social media and brand awareness through digital tools.
Solution deployed
Full website takeover, including removal of the legacy French site and consolidation into a single English‑first website covering the 80/20 of key client needs.
Design and rollout of transition pages, new product pages and dedicated conversion funnels to support lead capture and sales conversations.
Structuring of the editorial line with a clear 30/30/30 balance between corporate news, client‑oriented content and technical/product content.
Refocus on high‑value channels (LinkedIn, Twitter) and discontinuation of low‑impact or poorly maintained channels such as Facebook and Instagram.
End‑to‑end project ownership with an external web agency to deliver a new website aligned with business and positioning goals.
Design and rollout of transition pages, new product pages and dedicated conversion funnels to support lead capture and sales conversations.
Structuring of the editorial line with a clear 30/30/30 balance between corporate news, client‑oriented content and technical/product content.
Refocus on high‑value channels (LinkedIn, Twitter) and discontinuation of low‑impact or poorly maintained channels such as Facebook and Instagram.
End‑to‑end project ownership with an external web agency to deliver a new website aligned with business and positioning goals.
Engaging with Gregory in a challenging international context was nothing short of enlightening. His distinct proficiency in metrics and acquisition made a tremendous impact on our B2B marketing activities (@2CRSi). He exuded a dynamic character and maintained a profound dedication to team collaboration, which brought substantial depth to our collective efforts.
Christophe Narth, Ph.D
Chief Operating Officer @ Prométhée Technologies & Engineering
Want similar results for your company?
You’ve just seen what happens when a solid technical product finally gets the digital presence it deserves.
If your website and acquisition channels are not at the level of your revenue ambitions, let’s fix that.
If your website and acquisition channels are not at the level of your revenue ambitions, let’s fix that.
