MeCaza is a real‑estate matchmaking platform that connects tenants, students, and investors with suitable rental and purchase opportunities across France through a network of expert partners. The company offers a full‑service, human‑driven experience, from defining the project to signing the deal, with a strong focus on time savings, negotiation, and secure transactions for both buyers and tenants.
Results
– From 0 to 5.5K+ registered users in the first months after launch.
– Steady flow of high‑intent leads for rentals and investments, instead of passive, low‑quality traffic.
– Sales team able to prioritize and close opportunities faster thanks to a structured CRM and qualified pipeline.
Context
Apollo (now MeCaza) was an early‑stage real‑estate platform with no audience, no traffic, and an undefined mix of C2C and B2B business models.
The ambition was to help tenants, students, and young professionals find rentals more easily, while attracting owners, conciergeries, and rental companies to supply quality properties in Paris and major French cities.
The main challenge was typical of a marketplace: building supply and demand at the same time, in a seasonal market where priorities shift between tenants and landlords.
The ambition was to help tenants, students, and young professionals find rentals more easily, while attracting owners, conciergeries, and rental companies to supply quality properties in Paris and major French cities.
The main challenge was typical of a marketplace: building supply and demand at the same time, in a seasonal market where priorities shift between tenants and landlords.
Solution deployed
Strategic work with the founder to clarify the mission, prioritize target segments (tenants, students, first‑job workers, owners, B2B partners), and define a solid revenue model for each customer type.
Design of the full growth engine: positioning, audiences, and multichannel acquisition leveraging SMS, WhatsApp Business, email, and blog content.
Continuous A/B testing on copy and offers across SMS, messaging, and email to move users from first touch to account creation and active projects.
Setup of automated Mailchimp nurturing sequences (7–8 steps) connected via Zapier to platform sign‑ups and user behavior, with monitoring of open rates, unsubscribes, and a typical 5‑week lifecycle.
Implementation and configuration of HubSpot as the central CRM: syncing user data, segmenting the database, and providing a clear cockpit for two salespeople to open and close deals efficiently.
Design of the full growth engine: positioning, audiences, and multichannel acquisition leveraging SMS, WhatsApp Business, email, and blog content.
Continuous A/B testing on copy and offers across SMS, messaging, and email to move users from first touch to account creation and active projects.
Setup of automated Mailchimp nurturing sequences (7–8 steps) connected via Zapier to platform sign‑ups and user behavior, with monitoring of open rates, unsubscribes, and a typical 5‑week lifecycle.
Implementation and configuration of HubSpot as the central CRM: syncing user data, segmenting the database, and providing a clear cockpit for two salespeople to open and close deals efficiently.
You can feel a real mastery of acquisition and engagement levers. His vision of digital marketing is both creative and results-oriented, which explains his successes in terms of lead generation and web traffic growth. You can feel a real mastery of acquisition and engagement levers.
Grégory is clearly an expert in his field, capable of bringing real added value to tech and SaaS companies looking for growth like us. His personalized approach and extensive experience make him a partner of choice for any company looking to optimize its B2B marketing strategy.
Grégory is clearly an expert in his field, capable of bringing real added value to tech and SaaS companies looking for growth like us. His personalized approach and extensive experience make him a partner of choice for any company looking to optimize its B2B marketing strategy.
Maud Clerice
CEO @MyKLINICA | VP French Tech
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